Story
Taking Wov3 onto the streets of New York
Why I bought and branded a shoe truck to put our product directly in people's hands.
I co-founded Wov3, a 3D-printed performance and recovery footwear company. I wanted people to experience the shoes firsthand, so I bought and branded a shoe truck and brought it onto the streets of New York.
People could try the product, ask questions, and tell us what they thought. Alongside our creator, athlete, and online channels, this became part of our launch, which generated $100K+ in sales within two months. I personally worked on positioning, partnerships, and finding ways to reach customers.