Barry Li
Journey

Chapter 03 · Dec 2024 — Present

Wov3

3D-Printed Performance & Recovery Footwear

Co-Founder & CEO · Dec 2024–Aug 2026 | Co-Founder & Chairman · Aug 2026–Present

I co-founded Wov3 in December 2024 and served as CEO through August 2026. We raised $300K from angel investors for product development, manufacturing, and commercialization.

I led the commercial launch, building acquisition channels across SEO and GEO, creators, and athlete partnerships, including professional athletes and collegiate programs. The launch generated $100K+ in revenue and sold more than 1,000 pairs within two months.

To put the product directly in customers’ hands, I bought and branded a shoe truck and took it onto the streets of New York. In August 2026, I moved from CEO to Chairman.

Won first place pitching Wov3 at Hacker Dojo Startups Night Pitch
Won first place pitching Wov3 at Hacker Dojo Startups Night Pitch
Playing in Wov3 gear
Playing in Wov3 gear
Sponsoring a local football team with Wov3 and OMNIAPATH
Sponsoring a local football team with Wov3 and OMNIAPATH
Wov3 kit, built for the team
Wov3 kit, built for the team
Match-day kit detail
Match-day kit detail
Team huddle in Wov3 and OMNIAPATH kits
Team huddle in Wov3 and OMNIAPATH kits
The team on the pitch
The team on the pitch
Wov3 — Crafted for the Game
Wov3 — Crafted for the Game
Wov3 shoe truck in NYC
Wov3 shoe truck in NYC

Stories from this chapter

→Taking Wov3 onto the streets of New YorkWhy I bought and branded a shoe truck to put our product directly in people's hands.→From a soccer dream to a sports brandHow a passion for sports led me to co-found a footwear brand.→Bringing my businesses back to the gameThrough Wov3 and OMNIAPATH, I sponsored a soccer team, bringing two parts of my life together.